Everything You Need for a Clean, Non-Toxic Skincare Routine
Everything You Need for a Clean, Non-Toxic Skincare Routine
A good skincare routine starts with a few essentials used consistently, then builds from there based on your skin and what you want from your routine.
For most people, that foundation is simple:
Your evening routine adds one important first step if you wear makeup, followed by the products you want working as part of your nighttime routine.
The Poofy Organics Flawless Face Collection makes it easy to build a clean skincare routine around those basic steps, with options for different skin types and targeted products you can add when they make sense for you.
Start Here: The 3 Skincare Essentials
If you're starting from scratch, focus on three products first.
| Step | What You Need | Poofy Pick |
|---|---|---|
| 1. Cleanse | Start with clean skin and remove the day's buildup. | Flawless Face Daily Cleanser |
| 2. Tone | Follow cleansing and prepare for the products that come next. | Flawless Face Daily Toner Organic |
| 3. Moisturize | Finish with moisture as part of your daily routine. | Flawless Face Daily Moisturizer |
That's your foundation.
Poofy's Flawless Face Daily line is made for normal to combination skin. Poofy also offers dedicated Sensitive and Complex routines when those formulas are a better fit for your skin.
Your Morning Skincare Routine
Morning skincare gets your skin ready for the day.
Cleanser → Toner → Facial Serum → Eye Serum → Moisturizer → SPF
1. Cleanse
Start with Flawless Face Daily Cleanser for normal to combination skin.
Poofy recommends applying a small amount to a wet face, gently massaging in circular motions, rinsing with lukewarm water and patting dry.
Other cleanser options:
- Flawless Face Sensitive Cleanser Organic for the Sensitive routine
- Flawless Face Complex Cleanser Organic for the Complex routine
2. Tone
Toner comes directly after cleansing.
For normal to combination skin, choose Flawless Face Daily Toner Organic. Poofy also makes Sensitive Toner Organic and Complex Toner Organic, giving you the option to keep your cleanser, toner and moisturizer within the same Flawless Face routine.
Apply toner to clean, dry skin before moving on to serums.
3. Add Your Serum
This is where your routine can become more specific.
Flawless Face So Brilliant Facial Serum features niacinamide, vitamin C, hyaluronic acid, rosehip seed oil and botanical extracts. Poofy recommends it for all skin types and directs customers to use it morning and night.
After toner and before moisturizer.
4. Add Eye Care
Eye serum isn't a requirement for everyone. It belongs in the build-your-routine category.
Poofy gives you two choices:
Flawless Face So Brilliant Eye Serum
An option for people looking to add targeted eye care to their morning and evening routines.
Flawless Face Anti Aging Eye Serum Organic
A USDA Certified Organic oil-based eye serum featuring grapeseed, jojoba, argan, borage, rosehip and calendula oils. Poofy recommends this formula at night.
Use your ring finger and gently pat eye serum around the eye area.
5. Moisturize
One of Poofy's top skincare sellers, Flawless Face Daily Moisturizer is made for normal to combination skin and includes ingredients such as organic apricot kernel oil, unrefined shea butter, grapeseed oil, borage oil, evening primrose oil, calendula oil and rosehip seed oil.
Apply after your toner and serum steps.
6. Finish Your Morning Routine With SPF
Flawless Face SPF Moisturizer combines a facial moisturizer with non-nano zinc oxide.
Use it as the final skincare step before heading into your day.
Your AM Checklist
- Cleanser
- Toner
- Facial serum
- Eye serum, optional
- Moisturizer
- SPF
Your Evening Skincare Routine
Your evening routine changes slightly because everything you've worn throughout the day needs to come off first.
Remove Makeup → Cleanse → Tone → Facial Serum → Eye Serum → Moisturizer
First: Take Off Your Makeup
Makeup removal and cleansing serve different places in the routine.
If you wear makeup, remove it first. Then cleanse your face.
For Your Whole Face
Flawless Face Complete Makeup Remover Organic is USDA Certified Organic and designed for all skin types. Spray it onto a cotton pad and gently wipe away makeup before cleansing.
For Eye Makeup
Flawless Face Eye Makeup Remover Organic is also USDA Certified Organic. Its oil-based formula contains organic sunflower, jojoba, argan and evening primrose oils.
Dispense one to two pumps onto a cotton pad and sweep away eye makeup.
Do I Need Both?
You don't have to.
Use the Complete Makeup Remover when you want one product for general makeup removal.
Add the Eye Makeup Remover if you regularly wear mascara, eyeliner or other eye makeup and want a dedicated oil-based option for that area.
Then Repeat Your Core Routine
Once your makeup is off:
You can use your Daily Moisturizer again at night or add a dedicated nighttime moisturizer such as Flawless Face PM.
What Order Should You Apply Skincare?
That gives you an easy way to remember where products belong when you start adding serums, eye products and other skincare to your routine.
| Order | Product |
|---|---|
| 1 | Cleanser |
| 2 | Toner |
| 3 | Face Serum |
| 4 | Eye Serum |
| 5 | Moisturizer |
| 6 | SPF during the day |
Build Your Routine: What Do You Actually Need?
This is where skincare gets easier. Start with your foundation and add products based on how you use your skincare.
| If You're Looking For... | Add This | When |
|---|---|---|
| A basic everyday routine | Cleanser + Toner + Moisturizer | AM + PM |
| Daytime SPF | Flawless Face SPF Moisturizer | AM |
| A facial serum | So Brilliant Facial Serum | AM + PM |
| Dedicated eye care | So Brilliant Eye Serum | AM + PM |
| Organic nighttime eye care | Anti Aging Eye Serum Organic | PM |
| Full-face makeup removal | Complete Makeup Remover Organic | Before PM cleanser |
| Dedicated eye makeup removal | Eye Makeup Remover Organic | Before PM cleanser |
| A quick cleansing option | Skin Balancing Soap Bar Organic | As needed |
Don't Forget the Quick-Day Option
Some days call for the full routine. Other days, keeping skincare simple makes it easier to stay consistent.
Flawless Face Skin Balancing Soap Bar Organic gives you another cleansing option for those days. It's USDA Certified Organic and can fit easily into a simpler routine.
Keep the full routine for when you have time. Keep an easy cleanser option around for when you don't.
Choose Your Flawless Face Foundation
Poofy has three core Flawless Face routines, which makes choosing your first three products easier.
| Routine | Designed For | Foundation |
|---|---|---|
| Daily | Normal to combination skin | Daily Cleanser + Daily Toner + Daily Moisturizer |
| Sensitive | Sensitive skin | Sensitive Cleanser + Sensitive Toner + Sensitive Moisturizer |
| Complex | Complex skincare routine | Complex Cleanser + Complex Toner + Complex Moisturizer |
Once you've chosen your foundation, you can add serum, eye care, makeup removal, SPF or nighttime products.
The Complete Poofy Skincare Checklist
Your Foundation
- Cleanser
- Toner
- Moisturizer
Your Morning Add-Ons
- Facial serum
- Eye serum
- SPF
Your Evening Add-Ons
- Complete makeup remover
- Eye makeup remover
- Facial serum
- Eye serum
- Night moisturizer
Your Extras
- Skin Balancing Soap Bar
- Exfoliating cleanser
- Face oil
- Mask
- Blemish care
So, What Do You Really Need?
If you're looking at the entire Flawless Face collection and wondering where to begin, start with three:
Then build.
Add SPF to your morning routine. Add makeup remover when you wear makeup. Add a facial serum when you want another skincare step. Add eye care when you want a product specifically for the eye area. Add a dedicated nighttime moisturizer when you want a separate PM routine.
You can build a two-minute routine or create the full experience. The goal is a routine you'll actually use, made with ingredients you feel good about putting on your skin.
Handcrafted in small batches with organic and natural ingredients.