Everything You Need for a Clean, Non-Toxic Skincare Routine

Everything You Need for a Clean, Non-Toxic Skincare Routine

A good skincare routine starts with a few essentials used consistently, then builds from there based on your skin and what you want from your routine.

For most people, that foundation is simple:

Cleanser → Toner → Serum → Moisturizer → SPF

Your evening routine adds one important first step if you wear makeup, followed by the products you want working as part of your nighttime routine.

The Poofy Organics Flawless Face Collection makes it easy to build a clean skincare routine around those basic steps, with options for different skin types and targeted products you can add when they make sense for you.

Start Here: The 3 Skincare Essentials

If you're starting from scratch, focus on three products first.

Step What You Need Poofy Pick
1. Cleanse Start with clean skin and remove the day's buildup. Flawless Face Daily Cleanser
2. Tone Follow cleansing and prepare for the products that come next. Flawless Face Daily Toner Organic
3. Moisturize Finish with moisture as part of your daily routine. Flawless Face Daily Moisturizer

That's your foundation.

Poofy's Flawless Face Daily line is made for normal to combination skin. Poofy also offers dedicated Sensitive and Complex routines when those formulas are a better fit for your skin.

Your Morning Skincare Routine

Morning skincare gets your skin ready for the day.

The Poofy AM Routine

Cleanser → Toner → Facial Serum → Eye Serum → Moisturizer → SPF

1. Cleanse

Start with Flawless Face Daily Cleanser for normal to combination skin.

Poofy recommends applying a small amount to a wet face, gently massaging in circular motions, rinsing with lukewarm water and patting dry.

Other cleanser options:

2. Tone

Toner comes directly after cleansing.

For normal to combination skin, choose Flawless Face Daily Toner Organic. Poofy also makes Sensitive Toner Organic and Complex Toner Organic, giving you the option to keep your cleanser, toner and moisturizer within the same Flawless Face routine.

Apply toner to clean, dry skin before moving on to serums.

3. Add Your Serum

This is where your routine can become more specific.

Flawless Face So Brilliant Facial Serum features niacinamide, vitamin C, hyaluronic acid, rosehip seed oil and botanical extracts. Poofy recommends it for all skin types and directs customers to use it morning and night.

Where does serum go?
After toner and before moisturizer.

4. Add Eye Care

Eye serum isn't a requirement for everyone. It belongs in the build-your-routine category.

Poofy gives you two choices:

Flawless Face So Brilliant Eye Serum
An option for people looking to add targeted eye care to their morning and evening routines.

Flawless Face Anti Aging Eye Serum Organic
A USDA Certified Organic oil-based eye serum featuring grapeseed, jojoba, argan, borage, rosehip and calendula oils. Poofy recommends this formula at night.

Use your ring finger and gently pat eye serum around the eye area.

5. Moisturize

One of Poofy's top skincare sellers, Flawless Face Daily Moisturizer is made for normal to combination skin and includes ingredients such as organic apricot kernel oil, unrefined shea butter, grapeseed oil, borage oil, evening primrose oil, calendula oil and rosehip seed oil.

Apply after your toner and serum steps.

6. Finish Your Morning Routine With SPF

Flawless Face SPF Moisturizer combines a facial moisturizer with non-nano zinc oxide.

Use it as the final skincare step before heading into your day.

Your AM Checklist

  • Cleanser
  • Toner
  • Facial serum
  • Eye serum, optional
  • Moisturizer
  • SPF

Your Evening Skincare Routine

Your evening routine changes slightly because everything you've worn throughout the day needs to come off first.

The Poofy PM Routine

Remove Makeup → Cleanse → Tone → Facial Serum → Eye Serum → Moisturizer

First: Take Off Your Makeup

Makeup removal and cleansing serve different places in the routine.

If you wear makeup, remove it first. Then cleanse your face.

For Your Whole Face

Flawless Face Complete Makeup Remover Organic is USDA Certified Organic and designed for all skin types. Spray it onto a cotton pad and gently wipe away makeup before cleansing.

For Eye Makeup

Flawless Face Eye Makeup Remover Organic is also USDA Certified Organic. Its oil-based formula contains organic sunflower, jojoba, argan and evening primrose oils.

Dispense one to two pumps onto a cotton pad and sweep away eye makeup.

Do I Need Both?

You don't have to.

Use the Complete Makeup Remover when you want one product for general makeup removal.

Add the Eye Makeup Remover if you regularly wear mascara, eyeliner or other eye makeup and want a dedicated oil-based option for that area.

Then Repeat Your Core Routine

Once your makeup is off:

Cleanse → Tone → Serum → Eye Serum → Moisturize

You can use your Daily Moisturizer again at night or add a dedicated nighttime moisturizer such as Flawless Face PM.

What Order Should You Apply Skincare?

The easy rule: go from thinnest to thickest.

That gives you an easy way to remember where products belong when you start adding serums, eye products and other skincare to your routine.

Order Product
1 Cleanser
2 Toner
3 Face Serum
4 Eye Serum
5 Moisturizer
6 SPF during the day

Build Your Routine: What Do You Actually Need?

This is where skincare gets easier. Start with your foundation and add products based on how you use your skincare.

If You're Looking For... Add This When
A basic everyday routine Cleanser + Toner + Moisturizer AM + PM
Daytime SPF Flawless Face SPF Moisturizer AM
A facial serum So Brilliant Facial Serum AM + PM
Dedicated eye care So Brilliant Eye Serum AM + PM
Organic nighttime eye care Anti Aging Eye Serum Organic PM
Full-face makeup removal Complete Makeup Remover Organic Before PM cleanser
Dedicated eye makeup removal Eye Makeup Remover Organic Before PM cleanser
A quick cleansing option Skin Balancing Soap Bar Organic As needed

Don't Forget the Quick-Day Option

Some days call for the full routine. Other days, keeping skincare simple makes it easier to stay consistent.

Flawless Face Skin Balancing Soap Bar Organic gives you another cleansing option for those days. It's USDA Certified Organic and can fit easily into a simpler routine.

Keep the full routine for when you have time. Keep an easy cleanser option around for when you don't.

Choose Your Flawless Face Foundation

Poofy has three core Flawless Face routines, which makes choosing your first three products easier.

Routine Designed For Foundation
Daily Normal to combination skin Daily Cleanser + Daily Toner + Daily Moisturizer
Sensitive Sensitive skin Sensitive Cleanser + Sensitive Toner + Sensitive Moisturizer
Complex Complex skincare routine Complex Cleanser + Complex Toner + Complex Moisturizer

Once you've chosen your foundation, you can add serum, eye care, makeup removal, SPF or nighttime products.

The Complete Poofy Skincare Checklist

Your Foundation

  • Cleanser
  • Toner
  • Moisturizer

Your Morning Add-Ons

  • Facial serum
  • Eye serum
  • SPF

Your Evening Add-Ons

  • Complete makeup remover
  • Eye makeup remover
  • Facial serum
  • Eye serum
  • Night moisturizer

Your Extras

  • Skin Balancing Soap Bar
  • Exfoliating cleanser
  • Face oil
  • Mask
  • Blemish care

So, What Do You Really Need?

If you're looking at the entire Flawless Face collection and wondering where to begin, start with three:

Cleanser. Toner. Moisturizer.

Then build.

Add SPF to your morning routine. Add makeup remover when you wear makeup. Add a facial serum when you want another skincare step. Add eye care when you want a product specifically for the eye area. Add a dedicated nighttime moisturizer when you want a separate PM routine.

You can build a two-minute routine or create the full experience. The goal is a routine you'll actually use, made with ingredients you feel good about putting on your skin.

Shop Flawless Face

Handcrafted in small batches with organic and natural ingredients.

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