Bye Bye Red Dye: A Win for Us All

For over seventeen years, Poofy Organics has celebrated natural and organic products with our community of Customers, Guides and Affiliates. So, with the news of red dye #3 being banned we wanted to take a minute to celebrate what this action means to our community! We are winning! As advocates for organic and healthier options, our voices are being heard.   

Red dye #3, also known as erythrosine, has been a common additive in everything from candy, cakes and frostings to cosmetics and medicines. Its bright pink and red hues made it a favorite for manufacturers, but for health-conscious consumers, it was a cause for concern. Beneath the bright colors lay serious health risks.

Studies have linked red dye #3 to tumor growth in lab animals, prompting many to question its safety for humans.  Many parents have noticed hyperactivity and mood swings in their children after consuming products containing synthetic dyes. Research has shown both red dye #3 and #40 to cause hyperactivity in children after consumption. From hyperactivity, skin rashes and headaches, red dye #3 has been associated with a range of unpleasant side effects.

The FDA’s decision to ban red dye #3 is more than just a regulatory milestone, it’s a validation of the toxin-free organic movement. It’s a sign that health-conscious consumers, like you, who’ve been speaking out for years, are being heard.

This ban sets a standard, pushing manufacturers closer to removing other synthetic dyes and harmful additives from products. It’s a step toward a future where bright, vibrant foods and beauty products are colored with natural, plant-based alternatives.

Banning red dye #3 is a big win, but it’s only the beginning. Here are some ways you can continue advocating healthier choices for your family:

1.        Read Labels Carefully: While red dye #3 is banned, other synthetic dyes like red dye #40 and yellow dye #5 are still in circulation. Stick to products with natural, plant-based coloring like beet juice or turmeric. For more information about label reading check out blog.  (reading Labels Blog link)

2.        Support Organic Brands: By purchasing from companies that prioritize organic and clean ingredients, you’re sending a message to the market that health and safety comes first.  

3.        Share the News: Spread awareness among your work, school and mom communities. Let others know why this ban is important and encourage them to join the movement for safer and healthier products. Poofy Organics has over 400 products to support your healthy lifestyle. That’s worth sharing with friends! 

4.        Advocate for Further Change: There are still numerous questionable additives approved for use in the U.S. Join petitions and support organizations working to eliminate these from our food and personal care items.  The Environmental Working Group (EWG) has resources for consumer education and links to petitions. 

The ban on red dye #3 represents a powerful win for everyone who values health, safety, and transparency. Together, we’re paving the way for a future where harmful ingredients are replaced with organic and sustainable alternatives.

At Poofy Organics, we’re proud to stand with you on this journey. Let’s celebrate this victory and keep pushing for a world where clean, organic products are the standard - not the exception.