* Color

Dual finish allows you to wear our foundation wet or dry! You choose the coverage. Calms, soothes and covers sensitive or irritated skin such as acne or rosacea. Helps to prevent fine lines and wrinkles, thanks to its broad spectrum UVA & UVB protection provided by calming zinc oxide.

9 grams

Apply with sponge (wet or dry) or with powder brush or kabuki brush.  Use wet for more coverage or dry for sheer finish.
Colors from lightest to darkest: ethereal, luxe, deja vu, xanadu, wanderlust, serendipity, catharsis, numinous, felicity

ethereal: neutral to pink undertones
luxe: neutral to pink undertones
deja vu: pink undertones
xanadu: yellow undertones
wanderlust: pink undertones
serendipity: pink undertones
catharsis: yellow undertones
numinous: caramel
felicity: coffee
Ingredients: Organic Capryllic/Capric Triglycerides (Coconut Oil, fractionated), Rice Powder, Zinc Oxide, Magnesium Stearate, Organic Jojoba Oil, Silica, Organic Extracts of Black Tea, Thyme, Oregano, Cinnamon, Lavender, & Rosemary   (+/- iron oxides, mica, titanium dioxide)   
*this product has NOT been certified to the organic standards. For more information about why, please visit http://poofyorganics.blogspot.com/2013/08/the-rules-of-being-usda-certified.html 



4 Stars Based on 12 Review(s)

Natasha of Nebraska
- 4 Stars
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Wonderfully smooth

December 5,2020

I've used this for a couple years. It always gives a nice even color and tone. It hides everything and comes off easy. This is a quality product I would recommend to anyone.
Rachel of Pennsylvania
- 5 Stars
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Best foundation!

December 5,2020

Absolutely love the coverage. Smooth and even skin tone without feeling heavy or cakey. You can't tell you're wearing it, both by feel and look (other than the best complexion you've ever had)!
Ashley of Louisiana
- 5 Stars
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Great product

December 5,2020

I didn't know what to expect from such a clean makeup line so i was hesistant to buy BUT I'm so glad that i did. It blends beautifully & provides enough coverage to enhance my look while not making me look like I have a ton of makeup on. I absolutely love this product.
Louise of Minnesota
- 5 Stars
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First foundation I’ve loved!

December 4,2020

I bought this wanting something that would gently even out my skin tone without really looking like I was wearing foundation. Now I use it almost daily because I love the soft coverage! I also love to swipe a brush over each eye before applying my mascara/eyeliner and it keeps it from smudging all day. If I need to cover a zit, I just use a smaller brush to concentrate it on the area and it seriously disappears - no need for coverup! I use Luxe, and it works for my skin tone year round for a base layer. I’m white with dark brunette features, Italian ancestry so I tan dark in the summer.
Janell of Montana
- 5 Stars
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Wisp is great for fair complexion!

October 25,2020

Since switching to safer cosmetics, I’ve struggled to find one that is non-toxic and pale enough for my ghost white sensitive skin. So glad to find one here and that it doesn’t dry out my skin. I can apply it wet or dry.
Cassandra of California
- 5 Stars
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I Switched!

September 30,2020

I had been using another brand for the last 21 years and made the switch this year. I love how the coverage is the same but the product is better for my skin!
Sky of Alabama
- 5 Stars
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Better than most "high-end" toxic makeups!

August 27,2020

I used to be a huge makeup snob before learning how toxic they were. I was partial to brands like Smashbox and Urban Decay. I tried the old version of the Poofy powder and liked it a lot, but it had a more moderate coverage level than what I was accustomed to. Then, they released the new makeup line. And finally my makeup prayers have been answered! This foundation has the perfect texture, not flaky or cakey and has a very versatile application. Applied wet with a tiny brush can be applied over even the most obnoxious blemishes. Then, after it dries you can finish applying over the rest of the face with a fluffy brush while dry and it gives a very well balanced complexion and feels like you aren't wearing anything at all! Finding the right color is key to that flawless look. I would definitely recommend buying the little extra to try a few sample sizes before buying a full size though.
Kyrstin of Colorado
- 5 Stars
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August 21,2020

I found my perfect shade right away after trying the samples. I never enjoyed wearing foundation because I hated the smell, texture, and often had headaches shortly after applying. However, I have very thin skin under my eyes and have blue veins that show through and it almost looks like I have a black eye so I continued looking for some to cover them. This foundation COVERS them with only a small amount applied and NO concealer necessary. It doesn't feel cakey or uncomfortable. It looks natural and goes on so easily. I love it so much!
Rene of Maine
- 5 Stars
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Love it

March 13,2020

I am a senior and have used a Jill Ileland foundation for years. One application of this foundation and I am a convert.  I prefer a natural look and I’m able to apply a light dusting with a brush and it covers imperfections and I feel like fine lines are minimized.  It feels incredible.  I keep returning to look in the mirror to make sure it looks as good as it feels.  It does!
Lorrenda of Texas
- 5 Stars
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Favorite Foundation

January 1,2020

I love the versatility of this foundation. Can use it wet or dry.  It can go on with light coverage or more coverage and goes on very smoothly. I highly recommend it.
Megan of Florida
- 5 Stars
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Excellent Coverage

May 7,2019

This foundation has amazing coverage! Love the compact it comes in.  I use the misted method on my brush to apply and it covers excellent, even with mild rosacea on my cheeks.
Touch ups are great using the makeup sponge it comes with on the go.
Brianna of Washington
- 5 Stars
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Amazing Coverage!!!!

March 19,2019

This Foundation is literally amazing just a light dusting on my face and i had amazing coverage! It lasted all day long and was very light on my skin. It looks very natural. Highly recommended it's worth every penny!

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